MEME MAGIC

"Meme Magic" is a slang term used to describe the hypothetical power of sorcery and voodoo supposedly derived from certain internet memes that can transcend the realm of cyberspace and result in real life consequences. Since its coinage on the imageboard 8chan, the fictitious concept has gained popularity on 4chan's /pol/ (politically incorrect) board and been heavily associated with several in-jokes and shitposting fads on the site, including Ebola-chan, Baneposting and Donald Trump.

Some have compared it to the occult concept of the egregore, an autonomous psychic entity which influences the thoughts of a group of people. From June 2015 onwards, the term has been heavily associated to the businessman and 2016 United States elected President Donald Trump, with /pol/ users using the "meme magic" to make Trump win the elections and transform the country under a similar ideology.

Several notable events include the posting of a Trump Pepe picture on Trump's twitter (shown below, right) or the use of a Yiddish curse word to talk about Hillary Clinton, being consequently reported on a opinion editorial featuring the word "Oy vey".